1.Dogs and cats anatomical and digestive functions demonstrate how they are pre-destined to eat a "species appropriate" diet of raw meat, bones, veggies and fruits for optimal health.

2.Nothing can replace the nutrient value of fresh whole raw foods going into the body. Today's cooked kibble/canned pet diets are made of poor to low quality foods. Even the better quality kibble/canned products using grade "A" and hormone free foods, loose virtually all of the vital nutrients (enzymes and antioxidants) during the cooking process. Even attempts by some of the manufacturers to add back some of the nutrient content in the form of supplements after the food has cooled still falls far short of the nutritional needs of our furkids.

3.The steady and increasing onslaught of degenerative disease in our dogs and cats has forced us to question and examine the quality of the foods being used and how they are processed in relation to our pets overall health picture.

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